As several controversial projects and long-festering problems reached a boiling point in last night’s Council Meeting, residents urgently requested more detailed and specific information, and intervention from their elected officials. But at the meeting and its aftermath, it’s clear that most residents felt they were just getting a story from the council, not the facts.
This appears to have been by design by the City, and it failed pretty spectacularly last night.
The Council has recently adopted a new communication plan and funded two additional new communication positions in the Mayor’s office (adding to several already there). The plan literally focuses on “storytelling”, and very little on providing comprehensive information and easy-to-find public records.
Perhaps “Storytelling” has a place in a marketing campaign, but this Communication and Engagement plan provides the structure for government officials and city employees to communicate with their constituents. We’re looking for data and assistance, not a story. Large companies get in trouble when they tell stories to their regulators.
Following are some excerpts from the plan.

Renton recently adopted a new communication strategy, and added two additional personnel to Communication roles

Someone asking about a dangerous building or an asphalt plant is probably not looking to be told a story
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